Olive Woodworking
Creating a clean, functional, and user-friendly website for a woodworking shop.
About
Olive Woodworking is a private client I’ve been collaborating with, working alongside Doron Avigdor to bring his vision for the website to life. From the outset, our goal was to create a site that not only showcased his craftsmanship but also reflected the elegance and sophistication of his work.
To ensure the website stayed true to Olive Woodworking’s identity, we developed a comprehensive design system that aligned with the initial branding. The foundation of this system was built around the original logo, which served as the guiding inspiration for the overall aesthetic. Every design decision—from color choices to typography—was carefully curated to create a cohesive and timeless look.
One of the key challenges was finding a dynamic and efficient way to showcase new projects without the need for ongoing design modifications. Doron wanted the ability to update the site easily while maintaining a polished, professional appearance. After evaluating various content management systems, we determined that Wix was the best fit for the project. Its user-friendly interface and flexibility allowed us to build a system where new projects could be uploaded effortlessly, ensuring the site remained fresh and up to date.
Audience
Another essential aspect of the website was its ability to attract the right audience. Doron emphasized that he wanted to target specific clients—those looking for highly customized, one-of-a-kind woodworking pieces. This meant that the site needed to convey a sense of exclusivity while also being informative and inviting. Every element, from the layout to the imagery, was designed to strike the perfect balance between sophistication and approachability.
To further reinforce the brand’s identity, I meticulously developed a color palette and typography system that complemented the woodworking craftsmanship. The color scheme was chosen to evoke a sense of warmth and natural beauty, reflecting the organic nature of the materials used in Doron’s work. The typography was selected to be clean, modern, and refined, ensuring readability while enhancing the site’s overall aesthetic.
Guidelines
Ultimately, the website is more than just a digital portfolio—it’s a reflection of Olive Woodworking’s craftsmanship, attention to detail, and dedication to excellence. By combining a well-thought-out design system with a practical CMS solution, we’ve created a site that is both visually compelling and easy to maintain, allowing Doron to focus on what he does best—creating exceptional woodworking pieces for his clients.
