Mise à niveau anticipée
Donnez à WestJet Les membres Gold et Premium l'opportunité de surclasser leur cabine 48 heures avant leur vol au lieu de 24 heures pour un meilleur tarif.
Expérience utilisateur • Interface utilisateur • Recherche • Architecture de l'information • Prototypage
Donnez à WestJet Les membres Gold et Premium l'opportunité de surclasser leur cabine 48 heures avant leur vol au lieu de 24 heures pour un meilleur tarif.
Expérience utilisateur • Interface utilisateur • Recherche • Architecture de l'information • Prototypage


Dashboard UX & Visual Design
Yaadim Gold is an investment firm I’ve partnered with across several design initiatives, supporting everything from motion graphics to in-depth UX and UI projects. Working in the finance space required me to quickly absorb unfamiliar concepts and workflows, and developing that domain understanding became a crucial part of delivering meaningful, user-centered solutions.
For this client, my primary focus was enhancing their existing website to create a more polished, trustworthy, and intuitive digital experience. One of the key features I designed was a profit-yield calculator, an interactive tool that allows users to enter variables such as investment amount, interest rate, and time period to estimate their potential returns. The goal was to transform complex financial calculations into a simple, accessible, and visually guided experience so users could understand their earning potential at a glance.
Beyond that feature, I worked on refining layouts, strengthening the visual hierarchy, and establishing consistent interface patterns across multiple pages. I also contributed new design components, improved the flow of informational content, and created supporting visuals and animations that clarified investment concepts for different user types.
Across all these projects, I aimed to balance aesthetic clarity with financial accuracy, ensuring the platform felt both credible and approachable for users navigating investment decisions.