Mise à niveau anticipée
Donnez à WestJet Les membres Gold et Premium l'opportunité de surclasser leur cabine 48 heures avant leur vol au lieu de 24 heures pour un meilleur tarif.
Expérience utilisateur • Interface utilisateur • Recherche • Architecture de l'information • Prototypage
Donnez à WestJet Les membres Gold et Premium l'opportunité de surclasser leur cabine 48 heures avant leur vol au lieu de 24 heures pour un meilleur tarif.
Expérience utilisateur • Interface utilisateur • Recherche • Architecture de l'information • Prototypage
Dashboard UX & Visual Design
“Leaders” was a short but highly creative project that allowed me to explore design with a lot of freedom. The Leaders team approached me to develop the initial UI design identity for the dashboard they use to manage and communicate with their clients. My role was to set the visual direction from the ground up, establishing the look, feel, and foundational interface patterns that would guide their product moving forward.
Because I was given full creative freedom, I focused on crafting a modern and trend-forward aesthetic that still maintained clarity and usability. I explored contemporary layouts, refined typographic choices, and introduced clean, structured components that support intuitive user flows. Accessibility was also a key priority, every color, contrast ratio, and interaction choice was designed to meet WCAG 2.1 AA standards, ensuring that the interface remains inclusive and easy to navigate for all users.
This project gave me the opportunity to combine creativity with thoughtful UX methodology. The final result was a fresh and engaging visual identity, supported by accessible design principles, that the Leaders team could confidently adopt and evolve as their product grows. It remains a project I look back on with pride because it blends modern visual design with practical, user-centered thinking.
