Challenges
My main concerns were:
-
Designing an accessible platform for all users and for all devices.
-
Creating this experience without having the main 3D Image background from day 1 which will be the key element on the page.
-
The client was mainly focused on following their old app user interface than their new branding on their website and focused more on the design than the experience itself.
“Above all else, align with customers. Win when they win. Win only when they win.”
Jeff Bezos.
Hard deadline
Since Climate Fieldview has just launched their new Digital farming's leading software platform, they didn't want to miss a key opportunity to present their product to users. I had to create this project in only 2 weeks to fit the timeline, coordinate with developers and approach the project iteratively and cut out complexity.
Design System.
Despite the lack of time, we have succeeded in designing a design system that fits the new Climate FieldView branding rules.
McCann - Climate FieldView
Creation of both mobile and desktop accessible 3D Virtual Tour.
Climate FieldView 3D experience Website
Intro
'Climate Fieldview' is a digital farming’s leading software platform that turns your field data into insights.
Each farm is different. Every field is unique. 'FieldView' year-round to make data-driven decisions to maximize your return on every acre. The platform is a data partner to seamlessly collect, store, and visualize critical field data, monitor, and measure the impact of your agronomic decisions on crop performance, and manage your field variability by building customized fertility and seeding plans for your fields to optimize yield and maximize profit.
The Client
Initially, I received a not detailed brief from the client to create a 3D virtual tour that will be implemented in their existing platform.
